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PRIME46 names Julie West as new president

June 1st, 2021 | Fargo, ND

Julie West has been named president of PRIME46 research and consulting group. As a seasoned startup leader and strategy expert, she joins a team of leaders who are dedicated to providing actionable consulting solutions that build brands and businesses. West will use her expertise to aid organizations in realizing opportunities while guiding them through strategic planning, scenario forecasting, organizational development and rapid improvement.

“PRIME46 believes in aligning products to customer needs with a strategic approach, and so do I,” says West. “I am beyond delighted and appreciative to be part of the PRIME46 team that facilitates organizational reinventions through powerful research, strategy and innovation. There is nothing more professionally fulfilling than seeing businesses positively transformed into successful, powerful and profitable entities.”

West has more than 25 years of experience in leadership and executive management positions across a range of industries including retail, technology, higher education, field service and nonprofit organizations. She has a knack for transforming businesses by driving accountability at every level and leveraging marketing and sales efficiencies. Moreover, West’s strategic mindset fuels growth opportunities by enhancing culture, managing acquisitions and innovating project management.

“West is an invaluable addition to the PRIME46 team, and we are thrilled that she joins us as our president at such a pivotal moment for many businesses,” says PRIME46 Senior Research Strategist Colin Clarke. “Her enthusiasm for leadership development, keen insights for business growth and unmatched aptitude for strategic improvement will enrich our already robust and distinguished research and consulting solutions.”

West strongly believes in displaying appreciation and is a philanthropic activist in a variety of nonprofit organizations including the Jeremiah Program, Arthritis Foundation, National MS Society, Ronald McDonald House and YWCA. She will be based in Fargo, North Dakota.

PRIME46 provides brand research and business consulting services to clients in many industries across North America—including agriculture, finance, health care, manufacturing, higher education and government. We specialize in qualitative and quantitative research that leads to marketable consumer insights. But we are also an agile team of advisors—providing actionable consulting solutions that originate from a deeper understanding of business and customers. For more information, please visit

For more information or to set up an interview with Julie West, contact:

Madison Hausauer
Public Relations Manger
Flint Group
101 10th Street North, Suite 100
Fargo, ND 58102
Phone: 701.237.4850

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