Hawkins brings international agriculture business and marketing perspective to RR46 suite of businesses
Ag-marketing veteran Rhett Hawkins has been hired to help lead Kahntact, one of Canada’s top agri-food marketing communication companies and member of the RR46 family of companies.
Hawkins has held senior positions on the client, agency and media sides of the agriculture business. He spent the last five years as enterprise account director at Farm Journal Media, the largest ag-focused publisher in the U.S. He has also worked in business operations and marketing roles at Bayer and several leading advertising agencies.
“I’ve had the opportunity to help build business and marketing solutions from many sides of the table,” says Hawkins. “I enjoy working with a team to help identify goals and then ideate solutions to meet those goals. Agriculture clients require an integrated approach to marketing and communications, using everything from traditional publishing to new and emerging digital tactics. We all have a plethora of choices in what data points and information to use today to make the right decisions. I believe we’ll be able to partner with clients to identify the right information and media mixes to assist them in making calculated decisions that produce quantifiable results.”
Hawkins’ new role will be vice president of the agriculture division at RR46, the company that owns Kahntact and other marketing firms such as AdFarm, Giant Goat and Flint Group.
“We’re thrilled that Rhett is joining Kahntact and its growing team of veteran ag marketers,” says Andy Reierson, RR46 CEO. “We have an award-winning creative and account service team that is primed for growth.”
Hawkins will actively work with current Kahntact President Len Kahn, whose responsibilities at Kahntact will decrease over the next year as Hawkins prepares to take on the role of president at Kahntact.
“Rhett has a fantastic lineage,” says Kahn, president of Kahntact. “His father had a storied career in the Canadian agriculture industry and Rhett grew up on a farm in southwestern Ontario. His unique skillset is going to serve Kahntact clients extremely well.”
Kahntact is an agile team of ag industry marketing and communication experts who understand your business and react quickly to produce on-point solutions that help propel you towards your business objectives. Our veteran group of professionals uses innovative digital tools and techniques to deliver fresh and effective communication strategies for the agri-food industry. Our work is on strategy, on time and on budget… no matter what.